Certainty Index

By: argentstrategies June 28, 2022

A theoretical index which represents the confidence level of the audience/investor listening to a pitch. People tend to be doubtful about startups given their highly volatile/unreliable nature, with their “certainty index” often starting very low when meeting a new company. When the index reaches >50% the individual is convinced of the value and typically takes a much greater interest in the startup.

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