Is a favorable position that a business holds due to specific, hard to copy actions/assets that make it difficult to compete with them directly. Effectively, what is the businesses “cheat code” for winning in the market? Common examples include: a highly limited number of founders exist that are capable of building the solution, the product offering is 100x the competition, ultra high growth/cost efficient customer acquisition, patents, and/or monopoly characteristics (as you scale it becomes harder to compete with you).
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