Hook Point

By: argentstrategies June 29, 2022 2:38 am

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A phrase or word that catches the attention of the listener when in a conversation or pitch. These hook points should be paid attention to and are a helpful tool for creating an engaging dialogue between yourself and the listener(s). (e.g. Someone is telling you about their company and you are half listening when they mention Fintech, which is a special interest of yours, and you unconsciously refocus on the conversation at hand and become more engaged)

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