By: argentstrategies June 28, 2022

The three layers of market sizing used by startups to show the size of the target market they are looking to address. These acronyms stand for Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market respectively, and move from the most broad market a product could bring value to, down to the narrow target market that is being pursued in the near-term.

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