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Go-to-Market tracking as an early-stage Founder

By: Aaron Chavez July 19, 2023

Go-to-Market tracking as an early-stage Founder

Whether you’re at the idea stage or have already launched your startup, it’s crucial to ensure you have an efficient system in place for tracking your go-to-market efforts📈 By understanding where your prospects, leads, and customers are coming from, you can optimize your customer acquisition efforts and maximize your startup’s potential.

Why focus on this when you could be doing customer interviews or development? One word: Regret. A cannon event for all Founders seems to be letting all the initial customer interviews and leads get lost to the ether as no data is collected and no system is considered. 

Over time Founders will inevitably look to improve their systems for acquiring interviews, leads, and ultimately customers. Better to learn from others’ mistakes and create something from the start vs. deal with an inevitable headache later. 

Here’s what we prioritize in the early days and enable with only a CRM + an email marketing tool + a few google docs and a little elbow grease:

  • Sales (customer discovery/lead/sales sources + conversion strategy)
  • Marketing (funnel: awareness, consideration, conversion, loyalty) 
  • Business Development (networking events, conferences, connections)
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