In startup-land, finding the right overarching strategy to increase the odds of success can be a daunting task. However, one principle has stood out amongst all the Founders we’ve worked with: solve real problems.
“Real problems” sounds vague but it’s actually not. For us, “real problems” are defined as those that have common understanding amongst the target market (they should recognize it as a problem), an emotional response to the solution (such as excitement), and a quantifiable result (saving money, making more money, etc.). The more real the problem is, and the more people impacted by it, the greater the potential for success.
To us, most successful businesses have one common purpose: to provide a specific solution to a pressing issue in a way that customers can get value from. Whether it’s a groundbreaking product or a marketplace/software solution that simplifies a complex process, focusing on real problems drives sustainable growth.
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